AI visibility audit: does ChatGPT know your business?

Your customers no longer search only on Google. Many now ask ChatGPT, Gemini, Perplexity or Copilot directly, and Google itself shows AI Overviews above its results. Those answers often name just a few businesses. So the question becomes: is yours one of them? An AI visibility audit answers it.

What is an AI visibility audit?

It's an analysis of how artificial intelligence assistants perceive your business. It answers three questions:

1. Do they know you? Given your name, do they know what you do and where?
2. Do they describe you correctly? Services, service area, contact details: mistakes are common, especially when information on the web contradicts itself.
3. Do they recommend you? When a customer asks for "a good electrician in Laval" or "a web agency for small businesses in Quebec", are you named, or is a competitor?

The audit also looks at the causes: what, on your website and elsewhere on the web, helps or prevents these tools from recommending you.

Why ChatGPT doesn't always know your business

AI assistants build their answers from what they've learned and, more and more, from web searches run at the moment of the question. If your business is missing or poorly described, there are several possible causes:

• Your site doesn't say clearly what you do. A vague slogan ("solutions for you") helps neither Google nor AI. A sentence like "residential roofing contractor in Sherbrooke and the Eastern Townships" is far more useful.
• A single page for all your services. Without dedicated pages, it's hard to be associated with a specific service.
• Inconsistent information. A different address or phone number on your website, your Google profile and directories.
• No structured data. Schema markup (LocalBusiness, Service, FAQ) helps machines interpret your content without ambiguity.
• Few mentions elsewhere. Reviews, directories, articles, partners: assistants rely on what the web says about you, not just what you say about yourself.
• A site that's hard for robots to read. Content shown only through JavaScript, very slow pages or blocked crawling.

Run a first test yourself

You can get a first idea in fifteen minutes:

1. List five questions your customers really ask, with your city: "Who does landscaping in Drummondville?", "What's a good physiotherapy clinic in Laval?".
2. Ask them in ChatGPT, Gemini and Perplexity, then run the same search on Google and look at the AI Overview if one appears.
3. Also ask directly: "What do you know about [your business name] in [city]?"
4. Note who gets named, which sources are cited and whether the information about you is accurate.

Keep in mind that answers vary from one try to the next and with the wording. One test isn't enough to conclude: the trend across several questions is what counts.

What a full audit checks

• Presence in AI answers: ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews, across several questions and phrasings.
• Accuracy: what these tools say about you, and the errors to fix at the source.
• Structured data: whether schema markup is present and valid on your pages.
• Clear answers (AEO): do your pages directly answer questions about your services, service area, timelines and pricing?
• SEO basics: indexing, speed, mobile, titles and descriptions.
• Consistency of your Google Business Profile and your directory listings.

What if you don't show up?

The most effective fixes are often the simplest:

1. Clarify your home page: who you are, what you do and where, in the very first lines.
2. Create one page per service, and one page per major service area if relevant.
3. Add an FAQ that answers your customers' questions in one or two sentences.
4. Add structured data: LocalBusiness, Service and FAQ.
5. Update your Google Business Profile and make your contact details identical everywhere. Our Google Business Profile guide explains how.
6. Earn steady reviews and mentions in trustworthy sources in your industry and your region.

To go further on the method, read our article on AEO and GEO.

Our free AI visibility audit

So you don't have to do all this by hand, we offer a free AI visibility audit. You enter your website address, leave your details, and we walk you through a report: your presence in ChatGPT, Gemini, Perplexity and Google AI Overviews, what's accurate or wrong, and a prioritized list of fixes. Then you decide whether to handle them yourself or with us. Every site we build has SEO and AEO/GEO built in from the start: see our services.

Frequently asked questions

Is the AI visibility audit really free?

Yes. The audit and the consultation that comes with it are free, with no commitment.

Can you pay to appear in ChatGPT's answers?

The assistants' answers themselves can't be bought, and nobody can guarantee you'll be cited. You can, however, greatly improve your chances by making information about your business clear, consistent and easy to verify.

How long before I see results?

Some fixes, such as an updated Google profile or corrected information on your website, can show up fairly quickly in tools that search the web in real time. What a model learned during training changes more slowly. That's why it's worth tracking over time.

Does this audit replace an SEO audit?

It complements one. It covers the SEO basics, because a site that ranks well on Google is also more likely to be cited by AI, then it also checks your presence in the answers written by assistants.

Want to know what AI says about your business? Start your free audit or write to us.